OpenPerps · Brand guidelines · Plates · v1.0Day run · Night run · Docs

A token launch is a print run. OpenPerps adds a second plate. The identity is built on that idea: two plates that start out of register and align when a market goes live.

Logo

The wordmark is set in Archivo ExtraCondensed Black and outlined. The O is drawn by hand: a stadium matched to the font’s stem weight, split at the midline into two plates. The upper plate shifts right, the lower plate shifts left, each by 48 font units.

The offset is the logo. Keep it in every static use. The aligned O belongs to the product: it appears only when a market is Live.

SPLIT AT MIDLINE±48 UNITS
Wordmark · colourWordmark · colour · SVG ↓Wordmark · inkWordmark · ink · SVG ↓Wordmark · nightWordmark · night · SVG ↓Stacked · colourStacked · colour · SVG ↓Symbol · colourSymbol · colour · SVG ↓App iconApp icon · SVG ↓

Clear space

Keep the height of the split O’s upper plate clear on every side.

Minimum size

Wordmark 88 px wide on screen, 22 mm in print. Below that, use the app icon.

Don’t

Align the plates in static use, swap plate colours, add gradients or shadows, outline the letters or retype the wordmark.

Colour

Paper#F2F3EEGround for day surfaces—
Press Ink#15161AText, wordmark, rules16.2:1 on Paper
Plate Blue#0078BFLong plate, links. Text: #006AAB5.2:1 (text tint)
Plate Pink#FF48B0Short plate, graphics. Text: #C4126F5.1:1 (text tint)
Overprint#002284Live and confirmed only12.1:1 on Paper
Proof Yellow#FFE800Pending, attention. SparinglyInk on yellow 14.6:1

Long and short are always labelled (▲ Long, ▼ Short). Plate colours reinforce side; they never carry it alone. Semantic states in product UI use the state chip, not the brand plates.

Type

Display · Archivo ExtraCondensed Black · caps

Launch a perp market.

Text · Host Grotesk 400/500/600

Trading starts when liquidity, collateral and price requirements are met. Anyone can propose a market; activation follows published rules.

Data · Martian Mono

MARK 0.004118 USDC · FUNDING −0.0031% / 1H · 14:09:22 UTC

Motion

Registration. Plates slide into line with a firm, mechanical ease. Used for activation, confirmation and page intros.
Roller wipe. Content arrives like a sheet leaving the press: a hard left-to-right reveal, never a fade-and-float.
Velocity misregistration. Fast scrolling pulls the plates apart; stopping lets them settle. The header wordmark does this on both sites.

With reduced motion, every element renders in its final, aligned state. No countdowns and no looping urgency cues.

Voice

Umbrella
The perp infrastructure for the token-launch economy.
Launchpads
Add perpetual markets to your launchpad with one integration.
Creators
Launch a perp market. Bring liquidity. Open trading in both directions.
Developers
Build permissionless perp markets with open infrastructure.

Say “planned” for undeployed chains and “prospective” for unconfirmed partners. Never promise instant perps for every token or guaranteed liquidity.